This Privacy Policy explains how Dropdeadchocolates (dropdeadchocolates.co.uk) collects, uses, and protects personal data belonging to visitors of our regal casino review platform. As the data controller responsible for your information, we are committed to handling your data transparently and in full compliance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. By continuing to use dropdeadchocolates.co.uk, you acknowledge the practices described in this policy.
Information We Collect
Information You Provide
- Contact form submissions: your name, email address, and any message content you send to our team.
- Newsletter sign-ups: your email address if you opt in to receive casino review updates and bonus alerts.
- Comments or feedback: any information you voluntarily submit through interactive features on dropdeadchocolates.co.uk.
Information Collected Automatically
- Device and browser data: IP address, browser type, operating system, and screen resolution.
- Usage data: pages visited, time spent on site, referring URLs, and click paths across dropdeadchocolates.co.uk.
- Cookie identifiers: unique identifiers placed on your device to distinguish return visitors and track affiliate referrals.
- Approximate geolocation: country and region derived from your IP address, used to serve GB-relevant casino content.
Cookies We Use
Dropdeadchocolates.co.uk uses cookies to ensure the website functions correctly, to understand how visitors engage with our regal casino reviews, and to manage affiliate tracking. The table below outlines the categories of cookies we deploy.
| Cookie Type | Purpose | Retention |
|---|---|---|
| Essential | Maintain core site functionality, session management, and security across dropdeadchocolates.co.uk. | Session / up to 1 year |
| Analytics | Collect aggregated data on page views and user journeys to improve review content and site performance. | Up to 2 years |
| Affiliate / Marketing | Track clicks on casino operator links so that referral commissions are attributed correctly to dropdeadchocolates.co.uk. | Up to 30 days |
| Preferences | Remember user settings such as cookie consent choices and display preferences for return visits. | Up to 1 year |
| Third-Party | Set by integrated tools (e.g., analytics providers) operating under their own privacy policies. | Varies by provider |
How We Use Your Data
- To operate, maintain, and improve the content and features of dropdeadchocolates.co.uk.
- To respond to enquiries and provide support to users who contact our team.
- To send newsletters or promotional updates where you have given explicit consent.
- To analyse visitor behaviour and optimise our regal casino review pages for GB audiences.
- To track affiliate link performance and manage relationships with casino operators.
- To comply with applicable legal obligations under UK law.
- To detect and prevent fraudulent or abusive activity on the site.
Legal Bases for Processing
Dropdeadchocolates.co.uk processes personal data under the following lawful bases established by the UK GDPR: consent, obtained when you sign up for newsletters or accept non-essential cookies; legitimate interests, applied when we analyse site traffic and manage affiliate relationships in ways that do not override your fundamental rights; and legal obligation, where processing is necessary to comply with applicable UK regulations. Where consent is the basis, you retain the right to withdraw it at any time without affecting the lawfulness of prior processing.
Third Parties & Affiliate Links
Dropdeadchocolates.co.uk publishes reviews of and links to third-party casino operators. When you click an affiliate link, you will be directed to an external website governed by that operator's own privacy policy — we are not responsible for their data practices. We also use analytics providers (such as Google Analytics) to process aggregated usage statistics; these providers may set their own cookies and operate under independent data processing agreements. Dropdeadchocolates.co.uk does not sell your personal data to any third party.
Your Privacy Rights
- Right of access: request a copy of the personal data we hold about you.
- Right to rectification: ask us to correct inaccurate or incomplete data.
- Right to erasure: request deletion of your personal data where no lawful basis for retention exists.
- Right to data portability: receive your data in a structured, machine-readable format.
- Right to object: object to processing based on legitimate interests or for direct marketing purposes.
- Right to restrict processing: ask us to limit how we use your data in certain circumstances.
To exercise any of these rights, please contact the Dropdeadchocolates team using the details in the Contact section below. We will respond within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe your rights have been infringed.
Data Security & Retention
Dropdeadchocolates.co.uk implements appropriate technical and organisational measures — including encrypted connections (HTTPS), access controls, and regular security reviews — to protect your personal data against unauthorised access, loss, or disclosure. We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy or as required by law. Contact form data is held for a maximum of 12 months; analytical data is retained for up to 26 months before anonymisation or deletion.
Contact
If you have any questions, concerns, or requests relating to this Privacy Policy or the way dropdeadchocolates.co.uk handles your personal data, please contact the Dropdeadchocolates team by email at [email protected]. We are committed to addressing all privacy-related enquiries promptly and transparently. This policy was last reviewed in 2026 and may be updated periodically; any material changes will be posted on this page.